An Epic Virtual 3 Day Rum Show Is Coming This July

Including plenty of IRL rum drinking

If sugar cane spirits are your vibe, this virtual celebration of all things rum which is making its debut in July needs to be on your radar.

The Virtual Rum Show has been created by The Whisky Exchange, and these guys know how to put on one helluva show with a track record of hosting epic spirit and wine lead festivities throughout London over the years, including the insanely popular Whisky Show, AKA the Must-Visit event of the year for fans of malted spirits.

This Rum Show is gonna be a little different, but our prediction is its not one to miss - wherever you are in the world. No green light for travel? No problem. For this celebration of rum they're uniting producers, experts and rum lovers from across the globe via a virtual 3-day fest for a deep dive into the complexities of rum. All ya need is a ticket and a decent internet connection. BOOM.

Between the 29th and 31st of July, individual sessions will be hosted by some of the most bad-ass experts and personalities in the world of rum, while the show itself will be hosted by Dawn Davies MW of The Whisky Exchange; award-winning spirits writer Dave Broom; and rum aficionado and Black Tot brand ambassador Mitch Wilson.

With your £20 ticket you'll get access to all online sessions, chats with brand ambassadors, producers, cellar masters and educators as well as dibs to the On-Demand Show Playlist to catch up on all the masterclasses if you happen to miss any (or fancy doubling down on your rum-education). But we know the best kinda lesson is a practical one, so they're bringing a kick-ass selection Perfect Measure spirit and cocktail tasting packs available to buy via if you're more of an oral learner (and fancy sipping on the best tots in the biz while getting your rum geek on).


The Rum Show Cocktail Pass 

Of course, now that lockdown is on the way out, so are we, so the Virtual Rum Show has partnered with a collection of the best and most vibrant rum bars in London, including the iconic Park Lane tiki bar, Trader Vics, as well as The Beachcomber and Merchant House, to offer a selection of bad-ass IRL cocktails and masterclasses at some appetising prices throughout July with the flash of a £10 Rum Show Cocktail Pass.

Hit up Islingtons tiki-party bar Laki Kane for a Mahi-Mahi, a colourful build of Mount Gay Black Barrel, Wray & Nephew, Rum Fire, Blue Curaco, mango puree and lime juice; or head to London’s longest-running Caribbean restaurant and rum shack, Cottons, famed for offering weekends filled with plenty of music, jerk chicken and rum cocktails, to try their Good Vibes Rum Punch made with Angostura 7YO, Creme de Cassis, pineapple juice, lemon juice, ginger syrup, Angostura Bitters.

The full menu and masterclass details can be accessed here, and tickets to the Virtual Rum Show can be bought here.