How to Make a Negroni Like a Rock Star

This is the Ferrari of cocktails, baby

We love an Italian. Sweet, bitter, and full of spirit; passionate and not over complicated. Of course, we’re talking about the Negroni (though those charming Italian bartenders know how to work their magic on us, too). While you’ve probably swilled back plenty, you might not have delved into making your own. It’s so simple - 3 ingredients, perfectly balanced, perfectly in proportion, perfectly stirred. You got this.


The exact origin is an age old debate but the general story goes way back to 1919 in Florence, when Count Camillo Negroni wanted to beef up his Americano cocktail so replaced the usual soda with gin. While the Italians have been drinking it as a pre-dinner aperitif pretty much ever since, it was only in the last decade that the rest of the world saw the light... and the rest is history. 


There’s a saying: If you make it through your first Negroni, you never go back.

That being said, it’s an out and out boozy number that really doesn’t take any prisoners, especially on the first sip. With only 3 ingredients you’d think they all pretty much taste the same, right? Wrong. The Negroni is totally changeable depending on mood and taste; using different gins and vermouths can completely mix up the taste as some are savoury led, others give it some sweetness. The good news is: they're ALL f*cking delicious.


Red Bitter


Campari - The classic. Intensely bitter and very sweet like a slightly overripe grapefruit.

Rosehip Cup - Feeling patriotic? You can make a British Negroni swapping out Campari for this botanical led British alternative

Luxardo Bitter - Strongly flavoured; bitter-orange, rhubarb, marjoram, and thyme liqueur is robust enough to handle juniper-heavy gins and sweet, viscous vermouths.

Aperol - Better known for its spritzes, but if you want a lighter, less bitter Negroni, you can def slip this orange-tinged beauty in there


These come in many types and variations. You want a sweet red vermouth, with flavours of dark dried fruit and cacao working pretty damn well for the best kinda Negroni.

Starlino Rosso - This deep black and purple bottle packed with a base of Italian wine is infused with a sh*t load of botanicals and spices. They rest it before bottling Kentucky Bourbon barrels so it's also got some oaky, spicy, vanilla'y vibes going on.

Antica Formula - This bottle is a beaut, adding a medium-bodied flavour to add length and help soften the intense blow from our Campari friend.

Martini Rosso - This is a classic. On the sweeter side. Easy to find, easy to use. With a recipe developed in the 1860’s it’s less intense than some, but its a decent starting point.

Cocchi di Torino - Rich, intense super versatile. A bit edgier then Antica. Like the kid your parents always warned you about but was too cool not to chill with.


Herbaceous and floral, fresh and intense. You’ll want something that can hold it’s own while still playing well with others.

Beefeater - This is the London Dry classic that you’ll find most bars using. Bold, straight forward with a crispness that works great with Campari.

Sipsmith - Clean, zesty, all local craft-cool and a bit softer then Beefeater.

Gin Mare - This gin has some seriously epic pizza topping vibes - we're talking notes of rosemary, olives, citrus, thyme and basil. It's is the perfect counterpart to your bitter and sweet vermouth choice.

Martin Millers - Fruity, bright and bouncy like a cheerleader, who maybe studied boxing in her spare time.


  • 25ml Campari
  • 25ml Sweet Vermouth
  • 25ml Gin

Image by Martin Millers Gin

You can either build in the glass (that means pour in one ingredients at a time), and give it a quick stir, or you can stir it down over ice before pouring in into a rocks glass. Traditionally it’s garnished with an orange twist so get a knife, peel a slice of the skin and twist it to get all the sexy aromas from the oils. That first sip is going to be intense, but as it dilutes over drinking til the last one is perfect and you find yourself making another. 


Not in a gin mood? No worries. Make a Boulevardier instead by swapping out the gin for bourbon. Fancy a smokey Latin twist? Use mezcal. And if you’re fancy it long swap out the gin for prosecco (or keep it in, whatever) and you’ll have a Negroni Sbagliato.

  • 25ml Campari
  • 25ml sweet vermouth
  • prosecco to top up
  • Garnish with an orange slice

Or if you fancy something a bit lighter (looking), give a White Negroni a try:

  • 25ml Sipsmith London Dry Gin
  • 25ml Lillet
  • 25ml Luxardo Bitter Bianco
  • Lemon twist (to garnish)