Meet the Maker: Alex Carlton

What is Funkin?

Funkin is a dynamic, energetic brand full of life, optimism and vision. Supporting the drinks industry to deliver their customers unforgettable drinking experience and elevating the expectations along the way.

How long have you been doing what you do?

A long time, when I started Funkin back in the last Century and Millennium 1999, I had not a grey hair, 15 years later it’s hard to see anything other than grey with what is remaining! The journey has been magnificent, an incredibly steep learning curve in the early years with the usual ups and downs along the way. I have been lucky to have had the opportunity to meet and work with some of the greatest innovators and names within the industry, all of which have inspired and helped drive Funkin along the way.

When did you have your eureka moment?

Launching our online store. success has surprised the Funkin team. It is so popular with trade and consumers alike it is helping change drinking habits at home.

Why did you set it up?

I always wanted to start a brand, Funkin it was…

What would you be doing if you weren’t running Funkin?

Something entrepreneurial, maybe running a chain of coffee shops (providing the first one was a success!). I always liked the idea of Starbucks and in-fact attempted to open one back in the late 90s having witnessed the explosion in the US but could not secure locations due to extortionate premiums and rents demanded at the time.

Big up someone that you’ve met along the way?

Met so many inspirational visionaries along the way, couldn’t possibly name check just one.

Advice for other people looking to start their own thing?

Be strong, be brave and be prepared, don't let the naysayers deter you. There has never been a better time to go solo. There will be rejection and hard times along the way but that’s what makes it all so rewarding when the master plan comes together…. oh yeah don’t worry too much about the plan! Be prepared to pivot! Remember most have failed before you.

If you had a super power what would it be?

The ability to teleport and avoid airports.

What’s been your biggest achievement?

Surviving 41 years intact.

Who would play you in a movie?


Tell us something amazing about the Drink Industry?

People to choose to work in other industries, why?

Do you have any quirky / OCD rituals?

Apart from being a neat freak, running three times a week, starting my day with two cups of strong coffee and finishing with a drink, no.

Other brands you respect?

Camden Town Brewery. Hit the nail on the head and has stayed true to its core brand values, delivering a consistent high quality product and a super cool proposition.

Worst day at Funkin?

Can’t think of one. There have been tough days not awful ones though.

Best day / achievement at Funkin?

Being part of a brilliant team, together building a recognised / admired brand.