Meet the Maker: Florence Cherruault

What is The Pickle House?

The Pickle House makes Pickle Juice which is used as the perfect chaser to a shot of whiskey - an unlikely pairing known as a Pickleback. We spent many months developing our Original Pickle Juice recipe until we perfected a blend that went so smoothly with whiskey it had to be shared. It's also great in a Bloody Mary and a number of other cocktails.

How long have you been doing what you do?

It'll be a year in January.

When did you have your eureka moment?

I was in New York last September and Picklebacks were everywhere. I must admit I wasn't so keen on the idea at first but after trying it I was hooked and had to bring the concept back to London for everyone to experience it. I now drink Pickle Juice pretty much everyday especially after finding out how good it is for a hangover and your health.

Why did you set it up?

I'd always wanted to start something of my own and the idea of making Pickle Juice was the one that really intrigued me.

What would you be doing if you weren’t running The Pickle House?

I'd probably be doing graphic design somewhere.

Big up someone that you’ve met along the way?

All the guys at Hawksmoor Spitalfields, they're all truly awesome.

Advice for other people looking to start their own thing?

Just go for it, it's a whole lot scarier thinking about doing something than actually doing it and if you never try you'll always regret it.

If you had a super power what would it be?

To click my fingers and have Nando's delivered to my door.

What’s been your biggest achievement?

The first bottles I ever sold. I only had 15 that were completely ready to sell as it takes about 8 weeks for the pickle juice to brew. I'd decided to go to 15 different bars with a bottle for each but the first one wanted 30! It was really nice to know that other people liked the Pickle Juice and not just friends and family.

Who would play you in a movie?

Probably my sister. She's an actor and having lived together for so long she knows pretty much everything (although that could be a bad thing!)

Tell us something amazing about the Picklejuice Industry?

There aren't many of us but I like how we all have a completely different look and taste.

Do you have any quirky / OCD rituals?

The way the black tape is positioned on the bottle.

Other brands you respect?

Alibaba Juice and Sandows cold brew.

Worst day at The Pickle House?

When a whole pallet of Pickle Juice toppled over just before it was about to be shipped to France.

Best day / achievement at The Pickle House?

I loved being at Imbibe Live this year, it was insane how busy it was but so nice being able to meet so many people in the drinks industry and get them to try our Original Pickle Juice.