Booze hounds

Poppy Croft

Who are you and what do you do? Tell us about yourself…

I’m the marketing manager for Hi-Spirits, a UK alcohol distribution company. Aka, I work with brands such as; Brooklyn Gin, RedLeg Rum and the Fernet-Branca range delivering them into the UK market, building the brands and driving activation on the on and off-trade. 

What’s the best thing about your job?

The industry, the innovation, the people. Having an idea, or giving those with an idea the ability to execute it, exploring creativity and driving results, in both people and brands.

You can teleport to any bar in the world, where are you going?

If I’m going to a new bar in the UK; Blue Rooms, Dundee or Volpi, Liverpool. 

If I’m going to a bar already open in the UK; The Sun Tavern for the everyday, or if we’re feeling fancy then Beaufort Bar, Savoy. If it were still 2015, the Portobello Star.

Outside of the UK; The Cotton Mouth Club, Texas. Alibi, New Orelans for sweaty times and warm drinks. Anywhere in the sunshine, overlooking the sea with a decent drink and plausible company, or on a boat, I love a boat. 

Where’s your favourite city for bar hopping?

New cities, neighbourhood bars, and experiencing new things are always a favourite. So, anywhere new. Otherwise, there is a lot of exciting things happening in Scotland, especially Dundee. Otherwise, I’ll always have a special space for London, Austin and New York.

What’s your idea of a party?

Good food, good people, delicious drinks and without a curfew or anything to do the next day.

Who in the industry would you love to rock up to the bar next to you?

Ian Melville; somebody you’re guaranteed a good night, where ever you are in the world. With little resource.

What is your desert island bottle?

I mean, you need a few to cover all occasions; Thomas H Handy, 2014. Fernet-Branca, Borghetti, Scapegrace Gin. Buffalo Trace. – That’s probably more than a few… 

What’s your failsafe cocktail?

Buffalo Trace Whiskey Sour or a gimlet + Shot of Fernet-Branca

What is your hangover cure?

Toppo Chico, Ice cold water & Double Deliveroo


Booze hounds