As far as London neighbourhoods go, East has it all. Epics bars, killer restaurants, cool shops... and if you want, you can find all three concentrated in this awesome Distillery in Bow Wharf, which just so happens to be the home of the East London Liquor Company. We chatted to the man behind it.
My name is Alex Wolpert, I founded East London Liquor Co, a whisky and gin distillery, almost 7 years ago now. We also make vodka, import rums from Guyana and Jamaica, and have recently launched canned cocktails and seltzers.
Well, we have our brand home in East London where you can watch us brew and distil from the comfort of our cocktail bar, and over the years we’ve added a small bottle shop, and restaurant. About two years after we launched we opened a shop in Borough Market – it’s such a wonderful thing, the bustle and energy of the market is infectious!
A quiet drink at Bistrotheque on a Monday night is a favourite, probably with an East London Gin martini, garnished with an olive.
The unrelenting appetite for experimentation and development by so many local organisations and entrepreneurs, and the loyalty of our customers.
The Black Cat in LA for a Boulevardier. It’s an amazing place to park yourself up at the bar, book in hand, to enjoy incredible bar snacks and work your way through the cocktail list (several times).
Two of the most recent experimental spirits we’ve released are a Balsamic Gin, developed by Chris, one of our distillers, a few years ago, and our distiller Caitlin more recently developed an incredible botanical bitter spirit made with peated moonshine, barrel-aged gin, rhubarb and blackberry jams, and a range of botanicals.
Hell yes! We’ve got our 2020 releases going live next week: a London Wheat Whisky and a new release of our London Rye Whisky – both delicious and very different. There will be more Single Malt next year, for sure, so keep checking in on us.
Same juice, same company, just a better articulation of what we’ve always been about: great booze for great people at great prices, with no crafty bullsh*t. We’ve never called ourselves craft – I’m not even sure what that even means, and we think the new look better reflects that.
Definitely our 2020 London Rye Whisky, it tastes incredible, and there’s only a limited amount of it. Before we finished it an STR sherry cask we aged it in a chestnut cask which has given the Rye an amazing green coffee note which complements the spice of the Rye and the fruitiness which comes from the sherry cask
6am start, so I’m ahead of the kids, coffee, school run and then emails and meetings….unfortunately most are on Zoom, which is dull as f*ck. I miss seeing people in person, the banter and the drink at the end of the day.
COVID, without a doubt. We lost over 90% of our revenue in April, and we’ve had to be bloody agile since with an unfortunately reduced team, but still a wonderful one.
Still having our doors open today, in spite of COVID. Making some really delicious whisky, and standing for something above and beyond just booze: Accessibility, Transparency and Affordability.
We’ve heard through the grapevine that Emma Thompson is a fan of our whisky – the feeling is mutual ;-)
Superstition-wise, I guess we all believe if you don’t have at least three Daiquiris on a Friday it’s bad luck.
Hopefully a holiday. More great whisky, next week for starters and next year with more Single Malt…and expect new canned cocktail and seltzer development…lots of it!